In this episode, Sheeva Azma discusses her unique journey as the CEO of Fancy Comma LLC, where she merges science communication with political advocacy. She shares her experiences in political campaigns, particularly during the pandemic, and emphasizes the importance of scientists engaging in politics to influence policy and public perception. The conversation explores the challenges of communicating science effectively in a politically charged environment and the need for scientists to develop marketing skills to better advocate for their work.Chapters:00:00 Sheeva Azma’s career path: From neuroscience to politics and science marketing02:52 How science communication applies in politics06:34 Applying science in political campaigns08:51 Organizing the ‘Stand Up for Science’ rally14:13 The challenge of communicating science to political audiences17:21 Why scientists should be part of political decision-making19:30 Strategic lessons from political campaigns🤝 To connect with Sheeva:Fancy Comma (https://fancycomma.com/)LinkedIn (https://www.linkedin.com/in/sheevaa/)🎤 To connect with Joachim Eeckhout, host of the podcast:LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)Contact form (https://www.thesciencemarketer.com/contact/)✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/

In this episode of the Science Marketer Podcast, Anis Fahandej Sadi discusses the importance of newsletters in the biotech industry, sharing his journey from founding TLDR Biotech to exploring new content strategies. He emphasizes the need for newsletters to provide value beyond company announcements, the significance of audience engagement, and effective strategies for measuring success and ROI. Anis also highlights the evolving role of newsletters as a marketing tool in life sciences, advocating for a more personalized and content-rich approach.Chapters00:00 Who's Anis Fahandej-Sadi02:59 Launching a newsletter on LinkedIn08:47 Pivoting the content of a newsletter09:39 The misconceptions about newsletters in B2B15:49 Building newsletters as a service19:36 The role of personal voice and segmentation in newsletters22:05 The most important elements of a good newsletter25:06 How to measure the success of your newsletter🤝 To connect with Anis:TLDR Biotech: https://tldrbio.techLinkedIn (https://www.linkedin.com/in/anisfsadi/)🎤 To connect with Joachim Eeckhout, host of the podcast:LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)Contact form (https://www.thesciencemarketer.com/contact/)✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/

In this episode, Teja Sirec, founder of Biotheia, shares her insights on building effective marketing teams in life sciences and biotech companies. She discusses the essential priorities for new marketers, the importance of establishing robust processes, and how to create a strategic marketing plan that aligns with business needs. Teja also emphasizes the significance of measuring marketing success and focusing on effective channels for startups, while sharing valuable lessons from her early marketing experiences.Chapters:00:00 Introduction 02:34 Teja's background in scientific marketing08:13 Where to start as a new science marketer10:23 Establishing marketing processes early on13:46 Defining priorities as a new marketing hire18:57 Building a strategic plan for the long term25:30 Measuring early marketing success29:00 Marketing channels worth investing in early on32:28 Advice for early career marketers📖 Books recommended by Teja:Crossing the Chasm, by Geoffrey Moore🤝 To connect with Teja:LinkedIn (https://www.linkedin.com/in/tejasirec/)🎤 To connect with Joachim Eeckhout, host of the podcast:LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)Contact form (https://www.thesciencemarketer.com/contact/)✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/

In this episode, Thomas Averre, Managing Director of Tarleton Communications, discusses the critical communication strategies biotech startups must adopt to successfully navigate the fundraising landscape, particularly in overcoming the 'valley of death' between early-stage funding and Series A. He emphasizes the importance of early engagement with investors, crafting compelling narratives, and maintaining a balance between ambitious goals and realistic expectations. The conversation also covers common mistakes startups make in their presentations, the significance of a well-structured communication plan during due diligence, and the role of media in attracting investor interest.📌 Here's what we cover in this episode:00:00 Introduction to Tarleton Communications02:25 Understanding the Valley of Death in Biotech06:31 Crafting effective messaging for startups10:10 Creating a compelling narrative for investors13:32 Common mistakes in early-stage biotech communication19:07 Choosing the right communication channels22:43 Long-term strategies for building investor relationships27:48 Key advice for biotech founders29:37 Recommended resources for effective communication📖 Books recommended by Thomas:The Choice Factory: How 25 Behavioural Biases Influence the Products We Decide to Buy, by Richard ShottonOgilvy on Advertising, by David OgilvyMedia in Focus: Marketing Effectiveness in the Digital Era, by Les Binet and Peter Field🤝 To connect with Thomas:LinkedIn (https://www.linkedin.com/in/thomas-averre/)Tarleton's website (https://www.tarletoncomms.com/)🎤 To connect with Joachim Eeckhout, host of the podcast:LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)Contact form (https://www.thesciencemarketer.com/contact/)✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/

In this conversation, Dan Sheridan shares his journey from a PhD student to a successful freelance medical writer and agency owner. He discusses the importance of expertise over marketing, strategies for pricing, and the organic growth of his agency. Dan emphasizes the significance of building long-term client relationships and managing expectations effectively. He also explores the role of AI in medical writing, highlighting the value of human expertise in a field that requires deep scientific understanding. 📌 Here's what we cover in this episode:00:00 Starting out as a freelancer during a PhD09:42 Transitioning from freelancer to agency owner16:36 Avoiding the race to the bottom when it comes to pricing18:58 Scaling an agency while staying lean23:39 Finding clients and building reputation as an agency28:06 Navigating difficult client situations30:42 The need for high-value content in life sciences32:38 The role of AI in medical writing35:31 Recommended resources for agency success🧰 AI tool mentioned: Causaly (https://www.causaly.com)📖 Book recommended: The Seven Figure Agency Roadmap by Josh Nelson🤝 To connect with Dan:LinkedIn (https://www.linkedin.com/in/dansheridan01/)Co-Labb (https://www.co-labb.co.uk/)🎤 To connect with Joachim Eeckhout, host of the podcast:LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)Contact form (https://www.thesciencemarketer.com/contact/)✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/