In this conversation, Maurice Van Rotterdam discusses the unique challenges and strategies involved in designing websites for life sciences companies. He emphasizes the importance of understanding the target audience, avoiding common mistakes, and balancing scientific detail with appealing design. The discussion also covers case studies of successful projects, technical aspects of website development, and future trends in the industry, including the impact of AI.Chapters:00:00 Maurice van Rotterdam’s background and the story behind Sciential03:07 What makes life sciences websites unique05:26 The biggest mistakes companies make with their websites08:26 How Sciential starts a website project: analysis and onboarding process11:40 Understanding the user journey and common UX challenges14:59 Balancing scientific detail with accessibility17:13 Striking the right design balance: credibility vs creativity22:13 Case studies: Success stories in UX and design26:07 Technical foundations: what matters most behind the scenes28:37 Advice for early-stage biotech companies with limited budgets31:43 The future of life sciences websites: AI and personalization🤝 To connect with Maurice:Sciential's website (https://scientialmarketing.com)LinkedIn (https://www.linkedin.com/in/mauricevanrotterdam/)🎤 To connect with Joachim Eeckhout, host of the podcast:LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)Contact form (https://www.thesciencemarketer.com/contact/)✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/

In this episode of the Science Marketer Podcast, Heikki Lanckriet, CEO of 4basbio, discusses the challenges and strategies involved in rebranding a biotech company. He shares insights on the importance of aligning the brand with client needs, the design process, and the significance of a consistent brand identity. He also highlights the role of content marketing in engaging clients and the importance of planning and execution in the rebranding process. The conversation concludes with reflections on early signs of success and future plans for the brand.Chapters:00:00 Introduction to the episode00:42 What is 4basebio?02:08 Why rebrand?02:59 How the rebranding was managed?05:08 Timeline of the rebrand06:55 Aligning long-term vision and brand09:00 Building a consistent identity13:11 Launching the rebrand: how to make an impact16:31 Measuring success: Early signs of impact after the rebrand17:36 Challenges and lessons learned20:26 Future plans: Continuing the brand journey🤝 To connect with Heikki:4basebio's rebranded website (https://www.4basebio.com/)LinkedIn (https://www.linkedin.com/in/heikki-lanckriet-1b03926/)🎤 To connect with Joachim Eeckhout, host of the podcast:LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)Contact form (https://www.thesciencemarketer.com/contact/)✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/

In this episode, Sheeva Azma discusses her unique journey as the CEO of Fancy Comma LLC, where she merges science communication with political advocacy. She shares her experiences in political campaigns, particularly during the pandemic, and emphasizes the importance of scientists engaging in politics to influence policy and public perception. The conversation explores the challenges of communicating science effectively in a politically charged environment and the need for scientists to develop marketing skills to better advocate for their work.Chapters:00:00 Sheeva Azma’s career path: From neuroscience to politics and science marketing02:52 How science communication applies in politics06:34 Applying science in political campaigns08:51 Organizing the ‘Stand Up for Science’ rally14:13 The challenge of communicating science to political audiences17:21 Why scientists should be part of political decision-making19:30 Strategic lessons from political campaigns🤝 To connect with Sheeva:Fancy Comma (https://fancycomma.com/)LinkedIn (https://www.linkedin.com/in/sheevaa/)🎤 To connect with Joachim Eeckhout, host of the podcast:LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)Contact form (https://www.thesciencemarketer.com/contact/)✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/

In this episode of the Science Marketer Podcast, Anis Fahandej Sadi discusses the importance of newsletters in the biotech industry, sharing his journey from founding TLDR Biotech to exploring new content strategies. He emphasizes the need for newsletters to provide value beyond company announcements, the significance of audience engagement, and effective strategies for measuring success and ROI. Anis also highlights the evolving role of newsletters as a marketing tool in life sciences, advocating for a more personalized and content-rich approach.Chapters00:00 Who's Anis Fahandej-Sadi02:59 Launching a newsletter on LinkedIn08:47 Pivoting the content of a newsletter09:39 The misconceptions about newsletters in B2B15:49 Building newsletters as a service19:36 The role of personal voice and segmentation in newsletters22:05 The most important elements of a good newsletter25:06 How to measure the success of your newsletter🤝 To connect with Anis:TLDR Biotech: https://tldrbio.techLinkedIn (https://www.linkedin.com/in/anisfsadi/)🎤 To connect with Joachim Eeckhout, host of the podcast:LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)Contact form (https://www.thesciencemarketer.com/contact/)✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/

In this episode, Teja Sirec, founder of Biotheia, shares her insights on building effective marketing teams in life sciences and biotech companies. She discusses the essential priorities for new marketers, the importance of establishing robust processes, and how to create a strategic marketing plan that aligns with business needs. Teja also emphasizes the significance of measuring marketing success and focusing on effective channels for startups, while sharing valuable lessons from her early marketing experiences.Chapters:00:00 Introduction 02:34 Teja's background in scientific marketing08:13 Where to start as a new science marketer10:23 Establishing marketing processes early on13:46 Defining priorities as a new marketing hire18:57 Building a strategic plan for the long term25:30 Measuring early marketing success29:00 Marketing channels worth investing in early on32:28 Advice for early career marketers📖 Books recommended by Teja:Crossing the Chasm, by Geoffrey Moore🤝 To connect with Teja:LinkedIn (https://www.linkedin.com/in/tejasirec/)🎤 To connect with Joachim Eeckhout, host of the podcast:LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)Contact form (https://www.thesciencemarketer.com/contact/)✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/